Pengaruh Harga, Lokasi, Promosi dan Gaya Hidup terhadap Minat Berkunjung Kembali Ke Kede Kopi Kami Setiabudi Medan

Abstract

The objective of this research is to identify how far descriptive research of price, place, promotion, and lifestyle towards interest in visiting again to Kede Kopi Kami Setiabudi Medan. The kind of this research value with quantitative approaching. The methods in collecting data using questioner, documentation and referance. The methods of data analysis using software SPSS 17.0 for Windows. The data that used consist of primary and secondary data. This research used 73 respondents which determined by using Simple Random Sampling. The result of this research by analysis of multiple linear regression shows that variable of price, place, promotion and lifestyle have significant effect towards interest in visiting again to Kede Kopi Kami Setiabudi Medan. Price has the dominant effect on interest in visiting again to Kede Kopi Kami Setiabudi Medan.