| dc.contributor.advisor | Lubis, Anggian Sari | |
| dc.contributor.author | Bangun, Theresia Mey Nanda Br. | |
| dc.date.accessioned | 2022-11-11T06:58:33Z | |
| dc.date.available | 2022-11-11T06:58:33Z | |
| dc.date.issued | 2013 | |
| dc.identifier.uri | https://repositori.usu.ac.id/handle/123456789/58309 | |
| dc.description.abstract | The objective of this research is to identify how far descriptive research of
price, place, promotion, and lifestyle towards interest in visiting again to Kede
Kopi Kami Setiabudi Medan.
The kind of this research value with quantitative approaching. The
methods in collecting data using questioner, documentation and referance. The
methods of data analysis using software SPSS 17.0 for Windows. The data that
used consist of primary and secondary data. This research used 73 respondents
which determined by using Simple Random Sampling.
The result of this research by analysis of multiple linear regression shows
that variable of price, place, promotion and lifestyle have significant effect
towards interest in visiting again to Kede Kopi Kami Setiabudi Medan. Price has
the dominant effect on interest in visiting again to Kede Kopi Kami Setiabudi
Medan. | en_US |
| dc.language.iso | id | en_US |
| dc.publisher | Universitas Sumatera Utara | en_US |
| dc.subject | Price | en_US |
| dc.subject | Place | en_US |
| dc.subject | Promotion | en_US |
| dc.subject | Lifestyle and Interest in Visiting Again | en_US |
| dc.title | Pengaruh Harga, Lokasi, Promosi dan Gaya Hidup terhadap Minat Berkunjung Kembali Ke Kede Kopi Kami Setiabudi Medan | en_US |
| dc.type | Thesis | en_US |
| dc.identifier.nim | NIM090907070 | |
| dc.identifier.nik | KODEPROD63211#Ilmu Administrasi Bisnis | |
| dc.description.pages | 134 Halaman | en_US |
| dc.description.type | Skripsi Sarjana | en_US |
