| dc.description.abstract | Consumer Decisions is the selection of an action against two or more
alternative choices of consumers. Services, work discipline and location influence
consumer decisions in choosing Ganesha Operation’s Tutorial In Hayam Wuruk
Street No. 7 ABC Medan.
Based on this background, this study aims to determine and analyze how
big the influence of service, work discipline and the location of the consumer
decision in choosing Ganesha Operation’s Tutorial In Hayam Wuruk Street No. 7
ABC Medan with the benefit to add insight, knowledge, science and reference for
researcher and students of Business Administration in Faculty of Social and
Political Science in North Sumatera University and for submit the material that is
useful for institutions related.
The method used in this research is associative research methods with
quantitative approaches and there are 90 samples in this study ie, the students who
sit in third high school.
From the research conducted, it is concluded that Multiple Regression
Analysis indicate the service, work discipline and location simultaneously positive
effect on the consumer decisions. F-test result indicate the service, work discipline
and location simultaneously significant effect on the consumer decisions. T-test
results on the service, work discipline and location have a partial influence on
the consumer decisions of Ganesha Operation’s Tutorial in Hayam Wuruk Medan.
The test results of coefficient of determination (R2
) of 65.4 % in consumer
decision factors can be explained by the variable of service, work discipline and
location (in this case, the variable of service is the most dominant variable in the
variables that influence consumer decision in choosing Ganesha Operation’s
Tutorial in Hayam Wuruk Medan), while the remaining 34.6 % can be explained
by other factors not examined. | en_US |
