Pengaruh Suku Bunga Kredit terhadap Minat Kredit Nasabah (Studi Kasus pada PT Bank Rakyat Indonesia (Persero) Tbk, Unit Pasar Glugur Medan)

Abstract

Credit is one of the main activities of the bank in which funds have been raised from the public. In practice, conventional lending by banks or fringe interest charged on loans to customers. Interest rates on bank loans is net profit for the deposit. Credit in the role can help the community meet their needs. Such as the need for venture capital funding, working capital, building a house and other things. But the customers is always faced with the interest rates on loans borrowed. BRI Banks Pasar Glugur Unit role the market lending on the location reaching effort is good, considering that the BRI Bank is a government owned banks and has been known in the community people. This study aimed to determine the effect of the Interest Rate Loans at BRI Bank Pasar Glugur Unit. The object of this study is credit custumers at BRI Bank Pasar Glugur Unit in position from April to July 2013 as many as 70 customers. The study using 70 client sample which taken by saturated sampling. The method in the research is to use the validity and reliability as well as the use of data analysis techniques in the form of associative research method. The result of this study indicate that credit interest that the bank offered has positive an significant leverage towards customers interest.