| dc.description.abstract | The purposes of this
research are to find out the scenes that contain social values and to find out the
social values of Korean from the serial drama. Serial Drama Misaeng consists of
20 episodes, but researcher only analyzed 12 scenes taken from 10 episodes.
These 12 scenes were selected by researcher because they are able to show the
real depiction of social values in Korea. The theories were based on
communications, mass communication, content analysis, social values,
confucianism in Korean society and Korean drama. The method used is a
qualitative content analysis research method with constructivism paradigm. The
data analysis technique used is semantic content analysis. The results showed that
the social values that exist in Korean society is still heavily influenced by
Confucianism. Although the Confucianism is no longer dominates, but in some
aspects Confucianism still affects the lives of the Korean people, especially in
social and cultural fields. Confucianism also has an effect on social relationships
and etiquette of Korean society. | en_US |
