Pengaruh Brand Image terhadap Pengambilan Keputusan Pembelian pada Rokok A Mild (pada Kedai Mamak Universitas Sumatera Utara)

Abstract

An important aspect of the economic progress of the nation and society. Traditional markets are central in efforts to achieve the objectives of the welfare of businesses with various types of small and medium enterprises such as beef cattle trading business in the traditional central market. This study aims to determine how well seen from the net income earned by businesses that are trading in the traditional market on Jl Medan Central. Market centers and determine the activity and business conditions as well as the state of the veal trade in traditional markets. This research forms using descriptive method with qualitative approach with the intention of describing events or facts contained in an object of research by conducting interviews and observations and then analyzing the data - the data obtained from the study site and then compare with the theory - the theory. From this study it can be concluded that the overall trading business veal in the traditional central market has performed well financial management, and can be drawn a conclusion that the role of traditional market on trading businesses in the Central veal to make the entrepreneurs whose business activity sejahtera.Dengan conducted from 5 am until 6 pm with inventory or meat products obtained from suppliers with the buying and selling directly to the consumer and customer orders remain.