Pengaruh Kualitas Pelayanan dan Lokasi terhadap Keputusan Menginap (Studi pada Hotel Cherry Red Medan)

Abstract

The purpose of the study was to determine and analyze the impact of service quality, facilities and location to staying decisions to achieve goals and increase revenue at Cherry Red Hotel Medan Type of this research is the type of quantitative research which is based on the philosophies of positivism, that used to examine the population or specific samples. The population in this study is the guests who have stayed in the Cherry Red Hotel around August- October 2013 amounted to 450 people . Samples taken in this study is 82 people . Hypothesis testing is performed using multiple linear regression. Analyzing data using statistical data processing software namely SPSS version 16.00. F-test results indicate the quality of service , facilities and location simultaneously positive and significant effect on the staying decisions . T-test results on the quality of service ,facilities and location have a partial influence on the decision of staying at Cherry Red Hotel Medan. The test results of coefficient of determination ( R2 ) of 39.2 % in staying decision factors can be explained by the variable quality of service , facilities and location while the remaining 60.8 % can be explained by other factors not examined.