Word of Mouth Communication terhadap Keputusan Penggunaan Jasa (Studi Korelasional pada Kursus Bahasa Inggris Yayasan Pengembangan Persahabatan Indonesia-Amerika Medan)

Abstract

Communication word of mouth is a kind of promotion or marketing that have leverage substantial against the action of the use of services by the consumer.This promotion not need money and effort of great but effective enough to influence others.In general word of mouth communication would be effective if real, supported by experience without engineering against a brand or product quality services.Researchers choose yppia medan as an object of research because yppia medan was a pioneer english education in Medan that which is undergoing a decrease in the use of services. This research aim is to figure out how to influence word of mouth of the decision of the use of communication services english courses at the foundation is the development of friendly indonesia-amerika fields. The theory that is used in this research is the theory that is concerned with word of mouth communication and the theory of aidda.A sample in this research a total of 78 of a person taken based on the formula slovin known since the number of the population.A method of the sample use sampling and accidental acceptanced random sampling.The technique of the collection of data consists of a questionnaire and interview kepustakaan as well as study.Engineering analysis of data by test instrument ( validity and reliabilitas ), analysis of data single, as well as a method of analysis of data consisting of simple, linear regression analysis the testing of hypotheses ( a coefficient determination, test and test it significant dividual partial ) and correlations products moment. Obtained from the results of research that word of mouth communication impact on the decision of the use of service to english courses of yayasan persahabatan Indonesia-Amerika fields.( 1 ) the consumer will discuss, were satisfied with it convincing, push, even recommended english courses yppia medan to others, and that would arise attention, interest, ardor, a decision until the act of to use the services of english courses yppia fields.( 2 ) the better word of mouth is increasing the decision of the use of communication services.