| dc.description.abstract | This thesis entitled "Pricing Strategy in Keeping Customers (Study on PT XL
Axiata Tbk Regional North Sumatra)". As for the background of this thesis is the
development of telecommunications is now a trend in society because communication is
a means to interact and relate with others. Thus encouraging telecommunications
companies conduct pricing strategy is cheap and can continue to compete to survive and
win the competition, while every customer wants the easy, cheap and fast.
The research method used is descriptive - Qualitative aimed knowing Pricing Strategy
in Keeping existing customers at PT XL Axiata Tbk Regional North Sumatra so that it
can be seen how pricing strategies undertaken by PT XL Axiata Tbk Regional North
Sumatra in retaining customers and Business Strategy Competitors are done in the face
of Services.
This study aims to determine how the pricing strategy undertaken by PT XL
Axiata Tbk Regional North Sumatra in retaining customers as well as business
strategies undertaken in the face of telecommunications competitors sharing. The
research is descriptive. Data was collected by interview, observation and documentation
and data analysis was conducted based on interviews and data obtained during the
study.
Based on the interviews conducted, the results showed that the pricing strategy
carried out by PT XL AXIATA Regional North Sumatra that price fluctuations follow a
growing market that is by doing a cheap price rates to the same operator, cheap sms to
all operators, and the fastest internet access The cheapest and tailor's customers,
business strategy by PT XL AXIATA Regional North Sumatra is to look at what the
customer needs, for example on price, price-fixing of rates based on low prices and
affordable to the same operator in order to communicate to anyone , with innovative
continuous innovation and price are always focused on customer needs. And based on
data obtained from PT XL Axiata Tbk Regional North Sumatra is the XL subscribers
(in thousands) from 2010 to 2011 has increased while in 2012 decreased so that it can
be seen from the data obtained in the number of subscribers XL pricing strategy has
increased despite a decrease but the decrease was not too far from the amount of the
increase in the previous year. | en_US |
