| dc.description.abstract | The company can perform a variety of ways to meet customer satisfaction.
One of the things that can be done is to learn about and pay attention to factors that
affect customer satisfaction. Some of the factors that must be considered by the
company in determining the level of customer satisfaction, product quality, service
quality, and price.
This research was done at the store Kopinkra JL. A.R. Hakim No. 206 C
Medan. The purpose of this research is to analyze on 4 assessments: 1. Effect of the
product quality on consumers satisfaction, 2. Effect of quality service on consumer
satisfaction, 3. Effect of price on customer satisfaction, 4. Effect of product quality,
service quality, and the price of customer satisfaction. Large samples are obtained as
many as 75 people were determined with the formula Slovin. The sample in this
research is the consumers aged adults who purchase products in stores Kopinkra
Medan with brand Kotama shoes.
The results showed that the 4 assessments can be accepted. These results
indicate that there is a positive and significant relationship between product quality
and customer satisfaction, customer satisfaction with the quality of service, price and
customer satisfaction, as well as product quality, service quality, and the price to the
customer's satisfaction. This is proven by the test t significance level where product
quality, service quality, and the price of smaller significance and values that have
been set that is 0.05. Can also be proven by the test of F where their significance
value 0.000 smaller than 0.05. The coefficient of determination on customer
satisfaction demonstrated by rsquare is 0,454 which means that customer satisfaction
45,4% is affected by the variable quality of products, service quality, and the price,
while 54.6% is affected by other variables that are not found in this research. | en_US |
