Analisis Strategi Pengembangan Usaha dalam Upaya Peningkatan Penjualan (Studi pada Clothing Merk Blackstar di Medan)

Abstract

In the present, in facing business competition that is more strict we are required to be able to develop businesses, to get progress and successful and can compete with with other business ventures. Many obstacles faced by business owners, but that all barriers can be overcome by creating and implementing a business development strategy. Problem formulation in this research are to find out the factors that affect the external and internal Blackstar brand clothing, and to find out alternative strategies that should be implemented by this clothing Blackstar in the effort of Business development. The research method used is descriptive qualitative research methods. Data obtained from observation, interviews, and documentation. Technique of data analysis using SWOT analysis. From the results of the analysis of data acquired, venture clothingan Blackstar has the opportunity and the power that is capable of supporting this business can to grow. Obtained from the results of an analysis of a matrix ifas and efas that the prospect of having weight and strength of 2,14 having 2,94 weight. Weakness and the threat of also affect the rise of this effort.In a matrix ifas and efas weakness and the threat of having weight 0,32 and 0,32.