| dc.description.abstract | In the present, in facing business competition that is more strict we are
required to be able to develop businesses, to get progress and successful and can
compete with with other business ventures. Many obstacles faced by business
owners, but that all barriers can be overcome by creating and implementing a
business development strategy.
Problem formulation in this research are to find out the factors that affect
the external and internal Blackstar brand clothing, and to find out alternative
strategies that should be implemented by this clothing Blackstar in the effort of
Business development.
The research method used is descriptive qualitative research methods.
Data obtained from observation, interviews, and documentation. Technique of
data analysis using SWOT analysis.
From the results of the analysis of data acquired, venture clothingan
Blackstar has the opportunity and the power that is capable of supporting this
business can to grow. Obtained from the results of an analysis of a matrix ifas and
efas that the prospect of having weight and strength of 2,14 having 2,94 weight.
Weakness and the threat of also affect the rise of this effort.In a matrix ifas and
efas weakness and the threat of having weight 0,32 and 0,32. | en_US |
