| dc.description.abstract | Crispy Mdn-22 is one of the creative effort that produces innovative Fried
Onions. The Crispy Fried Onions in presenting fried onions implemented
differently and more special than usual fried onions.Crispy fried onions become
special onion because in addition to savory and delicious, the manufacturing
process from raw materials, blends traditional seasoning, frying up to standard
packaging process with the safety and quality of health care.
In the Middle of competition and business at the moment trying to increase
market share and to increase sales volume.Crispy Mdn-22 want to target a wider
market segment. Segment of the market you want to target by-Crispy Mdn 22 is
the entire market segment of society in North Sumatra and businesses that require
culinary fried onions as a flavor enhancer in food.
This research is qualitative descriptive approach. The technique of
collecting data using interviews and documentation. Informants in this study are
business owners and employees Crispy Mdn-22. Analysis of the data used in this
research is descriptive qualitative analysis. The purpose of this study was to
determine the steps set the product positioning of crispy fried onions Crispy Mdn 22.The results showed that the steps of positioning measures undertaken by
Crispy Mdn-22 is to define the relevant product market and the market as you
wish, Make management of product standards, determine the evaluation
standards, determines the type of service, define the distribution channel, plan
and implement the positioning strategy.Advice can be given in this study isto
improve effectiveness in distribution activities it would require an increase of
facilities and supporting infrastructuredistribution activities and to enlarge the
market of Crispy Mdn-22, then Crispy Mdn-22 need to carry out the activities of
the marketing mix . | en_US |
