Analisis Strategi Pengembangan Usaha Mikro, Kecil dan Menengah (Studi Pada Usaha Batu Bata Kembar di Desa Saba Sitahul-tahul, Kecamatan Padang Bolak, Kabupaten Padang Lawas Utara)

Abstract

Micro, Small and Medium Enterprises are studied is Twin Bricks Enterprises located in the village of Saba Sitahul-tahul, District Padang Bolak, Regency Padang Lawas Utara. This effort established in 2009 and made bricks made of red clay. This effort employs six employees with different tasks. Brickyard starting from puddling process, molding, drying and burning. The purpose of this study is (1) Determine and analyze the strengths and weaknesses and the opportunities and threats in the formulation of development strategies in the Twin Bricks Enterprises. (2) Analyze and define alternative business development strategy appropriate for Twins Enterprises Bricks The data used in this study is primary data obtained from observation and interviews conducted with the interview. While the secondary data obtained through the document. Data were analyzed with descriptive and analytical methods are qualitatively treated with SWOT matrix. Based on the Matrix Processing IFAS and EFAS known the position of the business is in Quadrant I, which supports an aggressive strategy to allow for market expansion, market penetration, market development, product development and sales strategies that seek to improve By processing the SWOT matrix by analyzing the strengths, weaknesses, opportunities and threats in the Enterprise Stone Bricks Twins acquired several alternative strategies SO, ST, WO and WT can be applied to the Twin Bricks Enterprises to further develop this business in the future.