Strategi Pengembangan Usaha Jamur Tiram (Studi pada Usaha Jamur Tiram Bapak Koko di Tanjung Slamet, Medan Sunggal)

Abstract

Mr. Koko is the ownership of Oyster Mushroom which produced fresh Oyster mushroom. Where’s the Oyster mushroom has many function for healthy and food gathering in Indonesia. In the development of this business, we need a right strategy for the achievement of desired by the company can be properly controlled so that operations run smoothly to widen it’s market share.

In addition the company makes it easy to monitor the activities undertaken to evaluate the strategy adopted. This study was conducted to search for internal and external factors, namely the company's strengths, weaknesses, opportunities and threats in formulating strategies that will be used in the development of its business. The method used in this research is descriptive qualitative approach. Data collection techniques do interviews to the ownership and workers and then doing observation in the place. The determination of the strategy, using internal and external factors in the form of a SWOT analysis. After the SWOT analysis of the obtained values IFAS and EFAS company that will be used in the internal matrix external (IE). The results of the study, selection strategies that can be used by the company is to conduct market penetration, market development, product and technology development.