Strategi Bauran Pemasaran untuk Meningkatkan Penjualan pada Toko Naufal Fashion Binjai

Abstract

The fashion world is now growing rapidly as people increasingly high demand for apparel products. At the present time people would want a product that has good quality clothes at affordable prices. With the information obtained easily make people more selective and careful in choosing clothing products that they will use. The marketing strategy is a process of analyzing the opportunities choose goals, develop tactics (strategy), formulating plans, carry out the implementation and supervision. In this research, marketing mix strategy is one way to boost sales inside has four elements, namely product strategy, pricing strategy, distribution strategy or place and promotion strategy. Forms of research used in this research is descriptive with qualitative approach and conducted by interview. Data used in this study are primary data and secondary data. The results showed that the marketing mix strategy conducted by Nawfal Fashion Stores can support the existing sales. Product strategy and pricing strategy to increase sales despite the need to pay more attention to the stability of the market economy. Promotion strategy there needs to be improved, namely better utilize social media and some print and electronic media were there to get optimal results. Moreover, it also makes alternative in terms of products and if necessary to improve the existing facilities are parking facilities for the convenience of shoppers who come to the store Naufal Fashion.