| dc.description.abstract | The fashion world is now growing rapidly as people increasingly high demand for
apparel products. At the present time people would want a product that has good quality
clothes at affordable prices. With the information obtained easily make people more selective
and careful in choosing clothing products that they will use.
The marketing strategy is a process of analyzing the opportunities choose goals, develop
tactics (strategy), formulating plans, carry out the implementation and supervision. In this
research, marketing mix strategy is one way to boost sales inside has four elements, namely
product strategy, pricing strategy, distribution strategy or place and promotion strategy.
Forms of research used in this research is descriptive with qualitative approach and
conducted by interview. Data used in this study are primary data and secondary data.
The results showed that the marketing mix strategy conducted by Nawfal Fashion Stores
can support the existing sales. Product strategy and pricing strategy to increase sales despite
the need to pay more attention to the stability of the market economy. Promotion strategy
there needs to be improved, namely better utilize social media and some print and electronic
media were there to get optimal results. Moreover, it also makes alternative in terms of
products and if necessary to improve the existing facilities are parking facilities for the
convenience of shoppers who come to the store Naufal Fashion. | en_US |
