| dc.description.abstract | Transport is a very influential element in the economy. Transportation
serves as the supporting, driving and driving economic growth. Ground
transportation is any form of transportation that use the road to transport
passengers or goods. One aspect of land transportation that are directly related
to people's life is public transport.
One of the companies whose activity is organized ground transportation
services is PT. ATS. PT. Transport Aceh, better known by the name of PT. ATS
was founded in 1971, currently manages a fleet totaling 9 buses. PT. ATS is very
well known by the general public trayeknya that can serve a trip to various cities /
regions in northern Sumatra and Aceh. The purpose of this study was to determine
and analyze the influence of mix of quality of service, price, and brand image on
customer satisfaction in the use of bus transportation services in PT. ATS.
This type of research is associative, with a quantitative approach. Methods
of data collection is done with the interview (interview), a list of questions
(questionnaire), and documentation study. Model analysis of the data used is
multiple linear regression analysis. The population in this study is the customer
who has been at least 2 (two) times using the services of buses, amounted to 1,500
persons, ie passengers who bought tickets from Medan station in satau full moon.
Determination of the number of samples in this study using Slovin formula and the
number of research samples are as many as 94 customers.
The results showed that the variable quality of service, price, and brand
image, a significant effect on customer satisfaction. The conclusion from this
study is the quality of service, price, and brand image are simultaneously
significant effect on customer satisfaction Transport Bus Aceh. Similarly, partially
quality of service, price, and brand image significantly influence customer
satisfaction Aceh Bus Transport. | en_US |
