Strategi Pengembangan Bisnis pada Usaha Rumah Makan Ikan Bakar Masto Jalan Ringroad Medan

Abstract

Lately, the development of the restaurant business and culinary hawker center in Medan city grew very rapidly, resulting in a tight competition. To be eligible for this development then, we are required to be able to develop the business, in order to become a successful entrepreneur. For the success of a business, the business manager needs to hold strategies, to define and develop the strategies needed SWOTanalysis. Issues raised in this study is how the business development strategy Eating Grilled Fish Masto, this study aims to determine what strategy will be carried out in an effort to improve business development efforts on Grilled Fish Eating Masto. This type of research is a descriptive study using the qualitative data analysis. Data was collected by: Data collection using the instrument is observation, interview, and study documentation. Technical analysis of the data using Matrix EFAS and IFAS, EFAS + IFAS merging matrix, SWOT quadrant, and a SWOT matrix. The results of this study showed that the SWOT analysis has been able to be used effectively by eating home Masto Medan Ikan Bakar as a business development tool. This can be seen from strategiyang applied firms achieve corporate goals.