| dc.description.abstract | Rahmat restaurant is one of a culinary efforts in the field of food.
Restaurant business is a small business medium, and large which is considered by
some people an easy business to be done with the assumption that everyone needs
to eat to survive, and make the restaurant business will never empty of visitors. In
terms of competition can be done by creating a distinctive dishes that suit the
needs and tastes of consumers as well as to follow the prevailing market today.
Therefore this study focused on the analysis of product factors, the price, location,
and service to the consumer in determining the decision to eat.
The samples in this study were 100 respondents drawn based Slovin
formula because the population is known, the characteristics of the population
aged between 15 – 65 years, area residents who are street Sakti Lubis Medan, and
consumemers who never eat and visit more than 1 times.
The purpose of this study is to investigate, identify, and analyze the factors
of product, price, location, and service for the customer the most dominant in
determining the way home to eat Rahmat at road Sakti Lubis Medan.
The research method used is associative method with quantitative approaches and
multiple linear regression analysis method, using the f test, t test, and test
determinants. The data used are primary and secondary data. This study used a
sample of 100 respondents using purposive sampling method and incidental
sampling.
The results showed that the first hypothesis is proven, the price factor
simultaneously positive and significant impact on consumer decisions. The second
hypothesis is proven, the price of the most dominant factor influencing consumer
decisions in determining the eating house. | en_US |
