Strategi Pengembangan Usaha Kecil (Studi Deskriptif pada Usaha Kecil Tempe Kedelai di JL. Flamboyan 2 No.1 Medan)

Abstract

The small businesses engaged in food is a good business prospects and it’s always needed to meet necessities of life. As with any small business tempe producers are usually administered in the form of home industry. A business to make tempe has a role in obtaining a job opportunity, business opportunities, and increased revenue. However, its development has always faced regarding raw materials, the availability and quality factors of production, the level of profits, marketing and capital. A entrepreneur of tempe required to make a proper development strategy capable of bringing the business survive and be able to face competition. Strengths and opportunities of the business must be able to overcome the weaknesses and threats on business tempe. The purpose of this research is to identify internal and eksternal factors to affect business development on soybean tempe small business in JL.Flamboyan 2 No.1 Medan. And determine what appropriate alternative of development strategy to assist this business in order to develop and survive in the long-term future. The method used in this research was a descriptive study and collection of data did by interview, observation, and literature. The data analysis techniques used in this research by SWOT analysis, IFAS and EFAS to maximize strengths and opportunities and to minimize weaknesses and threats. To determine the business development strategy did through the SWOT matrix and SWOT analysis diagram cartecius. The results of this research showed views of internal and external strategic factors of small business tempe is in quadrant I or SO strategy is an aggressive strategy that is determined from the difference between the strengths and weaknesses with value is 1.37 and difference between the opportunities and threats with value is 1.255. Aggressive strategy that can be applied to small business tempe is market development strategy with maintaining and improving the quality of tempe and increase sales by expanding the market area or add customers to anticipate the loss of existing customers remain.