| dc.description.abstract | Growth and development of the swimming pool service business makes
more incentive businessman among the competitors in a variety of promotions to
potential customers and consumers that are interested to visit the place of
bussines that they manage as well as that done by the pool Deli Medan. As is also
well know, the number of available pool with a lazy river and very nice facilities
swimming pool which has an international Hairos and have full rides, there is
also a pool to his level almost equal to the pool as the pool Deli Medan Selayang
and Unimed competitor for pool Deli Medan the purpose this study is to
investigate and analyze the factors that become the consumers decision to use the
service of Medan Deli pool.
The research method is descriptive method with qualitative approach, the
research on the data collectedand expressed in the form of words and images,
then the words are arranged in the form of a sentence this study has two
informants, is key informants and key informants.
From the results of this study showed that the factors that influence
consumer decisiors in Medan Deli visit the pool is divided into 5 sections, namely
the introduction of requirement that consists of familiar friend, knowing of the
family, knowing from person to person, familiar from advertising, and to know of
the family. Both the information retrieval which consist of the influence of
promotions, discount, and gift giving influence, visitor who experience unpleasant
events, visitor knowledge about the warranty service, visitor who obtain warranty
services from ticket clerks manning pool in Deli Medan. The third alternative
evaluation is a better pool than a swimming pool Deli Medan into four purchase
decisions and consists swimming into the pond reasons to visit Medan Deli,
frequency of visits, and because of low ticket prices and the location of the pool
atmosphere Deli Medan. The fifth is the post purchase evaluation of satisfaction
after visiting Medan Deli pool. Pool safety and comfort Deli Medan. | en_US |
