Pengaruh Neuroticism Personality Trait Terhadap Impulsive Buying Behavior pada Masyarakat Pengguna E-Commerce Shopee di Kota Medan

Abstract

This study aims to see the effect of neuroticism personality trait on impulsive buying behavior among shopee user community in Medan. The subjects in this study were 272 people with characteristics female aged 18-30 years and actively using Shopee. Method used in this study is a quantitative method. The data collection method used a likert scale. There are two main measuring tools used in this study, namely the International Personality Item Pool – Big Five Markers 50 (IPIP-BFM-50) and the Impulsive Buying Tendency Scale (IBTS). Methods of data analysis using a simple regression analysis method with IBM SPSS 25 application. The results of this study indicate that there is a positive influence of neuroticism on impulsive buying of 11,2%. And 88,8% influence by the others.