| dc.description.abstract | Have a strategy in running a business is the right way to achive business
goals. Intense completion with other businesses, to be a threat of a business to
achive it objectives. If a business does not have the right strategy, the the business
will not be able to achive its goals and to compete with other businesses. Products
offered, price product, promotion and site selection to be the things that should be
taken into consideration to run a business. If a businesses are slowly going to be left
behind by the consumer.
On the research method used is descriptive methods with qualitative data.
Infromants in this study were divided into two groups, namely key informants that
the owner and employess of Rumah Ubi Dinarmas, additional informants with
consumers Rumah Ubi Dinarmas. Data collection technique is to conduct
interviews at Rumah Ubi Dinarmas, while the second is the secondary data
collection techniques with the collection of literature and documentation. Data
analysis techniques used in this study researchers were qualitative data analysis
techniques, the researchers also used the SWOT matrix to formulate the company’s
strategic factors.
Base on research conducted in the field shows that the Rumah Ubi Dinarmas
already have a strategy to compete with existing businesses, new or emerging
businesses. The strategy used is Rumah Ubi Dinarmas offer product that does not
exist in any other business. The product type is prepared fried potato breat and sweet
potato ice cream. The uniqueness of these products makes the difference between
Rumah Ubi Dinarmas and other businesses, so it is used as a strategy to compete.
Rumah Ubi Dinarmas also continue to carry out promotional activities as other
strategies, in introducing their products to the public. Rumah Ubi Dinarmas has
done much in the way of promotional activities, such as promotion through print
and electronic media. Analysis using the TWOS Matix shows that the strategy is
carried out by Rumah Ubi Dinarmas been good to deal with competitors and
position the business as souvenirs Typical Medan. | en_US |
