Strategi untuk Meningkatkan Daya Saing dalam Menghadapi Masyarakat Ekonomi Asean (MEA) pada Anggun Jaya Meubel

Abstract

Along with the development of global and local situation is less favorable for the business world, companies today are required to be more innovative and creative in competing, including Anggun Jaya Meubel in view of the implementation of the ASEAN Economic Community (AEC) is getting closer and consumer behavior that requires the company to be more responsive in anticipation of demand. Without smart planning strategy, the manufacturing enterprise system is not able to compete in the business world at the present time. Therefore, manufacturing companies should be able to develop strategies and concrete steps and right to compete in order to survive. Objectives and methods used in this study was determine the condition of the internal environment and the external environment Anggun Jaya Meubel and to determine strategy to increase adopted in the Anggun Jaya Meubel for the ASEAN Economic Community (AEC) based on the SWOT analysis diagram, IFAS dan EFAS. Forms of research used in this study was descriptive using qualitative data analysis. Methods of data collection by observation, interviews, and documentation studies. Analysis using matrix method IFAS and EFAS, IFAS + EFAS matrix incorporation, quadrant SWOT and SWOT matrix. The result show that the current internal capabilities Anggun Jaya Meubel inadequate for large market opportunity, so in need of holding the increase in the internal environment in order to survive and be able to compete with new competitors similar. Based on the analysis that applied the right strategy in Anggun Jaya Meubel for the ASEAN Economic Community (AEC) is aggresive strategy or a strategy of growth, which can increase sales volume and expand market share by increasing its weaknesses to deal with a large market share towards the implementation of AEC