| dc.description.abstract | Hot spring is a tourist attraction that has the potential to attract more visitors if
developed with good strategy. Therefore , researchers interested in studying how
to develop the tourist hot spring and strategies that can be done. This study aims
to , first to analyze the factors that the strengths, weaknesses, opportunities and
threats to tourism Hot Spring in Pangururan Samosir. Second, determine the right
marketing strategy in tourism Hot Spring is based on the analysis of strengths ,
weaknesses, opportunities and threats. The experiment was conducted using
SWOT analysis (Strengths, Weaknesses, Opportunities and Threats). Results of
the study are: First, the strength of the hot spring is to have a stunning natural
beauty , has benefits for health, support the development of government facilities
and infrastructure, adequate facilities, security and hospitality of the people.
Second, weaknesses hot spring is a few potholes roads, public transport is not
available, less intense promotion, lack of capital, lack of professional human
resources, there is no selling souvenirs as well as the community's role in
development is still lacking. Third, the opportunities of the development of hot
spring is travel environment good enough for tourists, travel into the lifestyle of
today's society, population growth and economic support increases, the
introduction Monaco of Asia, the uniqueness of the local culture, segments of
tourists, increasingly sophisticated technology, marketing support by the
government. Fourth, the threats facing the development of hot spring is the erratic
weather, the factors of interest by the owners of capital, limited access to
information, competition, and the influence of foreign cultures. While the right
strategy is applied Hot Spring related to the four above analysis is Developing
and preserving objects and attractions as well as create new tourist destinations ,
improving tourism facilities and infrastructure, as well as easy access to
destinations, increase the activity of artists and cultural, etc. | en_US |
