Analisis SWOT Usaha Tani Kelapa Sawit di Desa Ulumahuam Ujung Padang A Kecamatan Silang Kitang Kabupaten Labuhan Batu Selatan Sumatera Utara

Abstract

Ulumahuam village of Ujung Padang District of Silangkitang is a village that has oil palm plantations owned by the people . It is known that the total land area of the palm of the people in the village of 222.50 ha. In 2012 production increased to 308,294.4425 tons, but in the following year the numbers dropped to 251,684.435 tonnes in 2013 and 245,528.75 tons in 2014. Under these conditions , the authors analyze the strengths , weaknesses , opportunities and threats for the determine the development strategy. The purpose of this study was to determine the Strengths , weaknesses, opportunities , and threats that exist in the oil palm farming village of Ujung Padang Ulumahuam A Silangkitang District of South Labuhan Batu regency of North Sumatra as well as to be able to determine a strategy to increase the production of palm oil in the village. The method used in this study used a qualitative approach to determine the strengths, weaknesses , opportunities, and threats that exist in the oil palm farming village of Ujung Padang Ulumahuam A Silangkitang District of South Labuhan Batu district of North Sumatra . Data collection techniques used in this study were interviews , observation , and documentation . The data analysis technique used is SWOT analysis . The results showed palm farm in the village of Ujung Padang Ulumahuam A subdistrict Silangkitang located on the Cartesian diagram I or be on an aggressive strategy . Aggressive strategy is a strategy that uses all the strength to take advantage of opportunities that exist .. Alternative strategies can be used: ( 1 ) Build a good relationship with the customers in order to gain full trust , ( 2 ) for other benefits apart from selling palm fruit is to make brooms stick of palm leaf midrib , ( 3 ) Doing good land management that yields satisfactory and can assist government programs so that the emergence of a reciprocal relationship between farmers and the government .