Strategi Pengembangan Usaha pada Aneka Keripik dan Roti Selasih ( Studi di JL Jahe LK IV Sentang Kota Kisaran )

Abstract

Business food or culinary business is currently mushrooming everywhere and varies greatly from modern food , traditional and international food . Similarly, in the city 's growing range of culinary business . However , running a business is not an easy thing as easy as blinking an eye . Every entrepreneur must pay attention to the strengths and weaknesses as well as take advantage of opportunities and minimize threats. So also should be done by the business Aneka Keripik dan Roti Selasih. The formulation of the problem in this research is how the business strategy Aneka Keripik dan Roti Selasih that will be applied in developing its business through SWOT Analysis . SWOT analysis is a tool used to determine the internal factors ( strengths , weaknesses) and external factors ( opportunities, threats ) to determine the right business strategy for Aneka Keripik dan Roti Selasih in developing a business . This type of research used in the research used in this research is descriptive research with a qualitative approach . Data were obtained from interviews , observation and documentation . Then the data is analyzed using SWOT analysis . The informant in this research is the key informants are a business owner and main informan consumers and business partners . The results of this study indicate that Aneka Keripikdan Roti Selasih is located in the first quadrant in the matrix SWOT analysis . The right strategy for this business are aggressive strategy which is very favorable situation of companies , which companies can use force to take advantage of existing opportunities .