Pengaruh Word of Mouth Communication terhadap Keputusan Menggunakan Jasa Bimbingan Belajar Nurul Fikri JL Iskandar Muda No 57 Medan

Abstract

One form of marketing communication is the Word Of Mouth Communication. Word of mouth can help companies promote themselves and raise the prestige and also one of the most preferred way of marketing because the company does not need to spend the cost of promotion . In the decision to use a product or service , Word Of Mouth Communication is one indicator that counts. With the creation of the communication by word of mouth in the community , will encourage the use of the services of a business decision , one tutoring agency services . This study titled Word Of Mouth Communication influence on the decision to use the services of learning mentoring Nurul Fikri , Medan . This study aims to identify and analyze the influence of Word Of Mouth Communication of the decision to use the services of tutoring Nurul Fikri Medan . Forms of research used in this research is associative with quantitative approach . Samples in this study amounted to 67 people . Data analysis technique used is the method of calculation instrument test with validity and reliability . Data analysis simple linear regression analysis , hypothesis testing , and classical assumption , by processing the data using SPSS version 21. Based on the results of simple linear regression analysis known that the Word Of Mouth Communications positive influence on the decision to use the services at the Institute Tutoring Nurul Fikri because the coefficient obtained is positive, ie 0.882 . Based on the results of the partial test or t test showed that the significant effect of customer satisfaction for the value of t is greater than t table and sig t is smaller than the alpha value of 0.05