| dc.description.abstract | One form of marketing communication is the Word Of Mouth
Communication. Word of mouth can help companies promote themselves and
raise the prestige and also one of the most preferred way of marketing because
the company does not need to spend the cost of promotion . In the decision to use
a product or service , Word Of Mouth Communication is one indicator that
counts. With the creation of the communication by word of mouth in the
community , will encourage the use of the services of a business decision , one
tutoring agency services .
This study titled Word Of Mouth Communication influence on the decision
to use the services of learning mentoring Nurul Fikri , Medan . This study aims to
identify and analyze the influence of Word Of Mouth Communication of the
decision to use the services of tutoring Nurul Fikri Medan .
Forms of research used in this research is associative with quantitative
approach . Samples in this study amounted to 67 people . Data analysis technique
used is the method of calculation instrument test with validity and reliability .
Data analysis simple linear regression analysis , hypothesis testing , and classical
assumption , by processing the data using SPSS version 21.
Based on the results of simple linear regression analysis known that the
Word Of Mouth Communications positive influence on the decision to use the
services at the Institute Tutoring Nurul Fikri because the coefficient obtained is
positive, ie 0.882 . Based on the results of the partial test or t test showed that the
significant effect of customer satisfaction for the value of t is greater than t table
and sig t is smaller than the alpha value of 0.05 | en_US |
