Pengaruh Kualitas Pelayanan terhadap Kepuasan Pelanggan pada New Keude Kupie Ulekareng Jalan Sei Serayu

Abstract

Basically the goal of a business is to create customers who are satisfied. The creation of customer satisfaction can provide several benefits, including the relationship between the company and its customers to be harmonious, provide a good foundation for the repurchase, the creation of customer loyalty, and form a recommendation by word of mouth that is profitable for the company. This study aimed to determine the effect of service quality in New Keude Kupie Ulekareng Sei Serayu. In this study, researchers used methode` associative method with quantitative approach. From the analysis of the partial, t. counted value for the variable quality of service is 8.947> 1.66 and significant value for the variable quality of service is 0,000 <0,05. From these results it can be concluded that the service quality variable partially significant effect on customer satisfaction variables. The conclusion that the 44% factor of customer satisfaction in New Keude Kupie Ulekareng Sei Serayu can be influenced by the quality of service.