Pengaruh Internal Public Relations terhadap Kinerja Karyawan PT Perkebunan Nusanatara IV Unit Usaha Bah Jambi

Abstract

Cultural organizations in good internal public relation's activities can give a positive contribution to realize of employee performance.This study aims to determine the effect of Internal Public Relation on Employee's performance at PT. Perkebunan Nusanatara IV Unit Usaha Bah Jambi. The forms that used in this research is the quantitative approach. The sample in this research were 92 respondents that were taken from Taro Yamane’s formula, with characteristics based on gender, age, last education level, and how long that respondent has work at the company. Data collection techniques that used is field research consisted of questionnaires and interviews and literature study. The tests that used in this study are instrument test, the classical assumption test, simple linear regression test, and hypothesis test using SPSS. The result from this research is that Internal Public Relations has positive and significant effect on employee's performance at PT. Perkebunan Nusantara IV Unit Usaha Bah Jambi. In addition the result also obtained that the more positive Internal Public Relations Facilities offered, the more employee's performance that will be created. So it can concluded that the Internal Public Relations is quite effective to improve the employee's performance at PT. Perkebunan Nusanatara IV Unit Usaha Bah Jambi.