Strategi Pengembangan Usaha Bisnis Pupuk di Kecamatan Tigalingga Kabupaten Dairi Provinsi Sumatera Utara

Abstract

Enterprises fertilizer in the District Tigalingga is one of the businesses that are very promising , because there are still many areas around which serve as agricultural land, it is a very lucrative opportunity if it can be put to good use, but behind it they found some obstacles, therefore the effort fertilizer should be able to apply appropriate business development strategies in order to maximize the strengths and opportunities and to minimize weaknesses and threats facing megendalikan. Formulation of the problem in this research is to find an alternative strategy for the proper development of business in the District Tigalingga fertilizer, which can be used as input for entrepreneurs in the continuity of the business. Metode yang digunakan dalam penelitian ini adalah metode penelitian deskriptif dengan pendekatan kualitatif. Data penelitian diperoleh dari wawancara, observasi, studi dokumentasi, dan studi kepustakaan. Informan penelitian berjumlah 10 orang, yaitu 4 informan kunci dan 6 informan utama. Teknik analisis data menggunakan analisis deskriptif kualitatif dan analisis SWOT. The results showed the fertilizer business in the District Tigalingga are in quadrant I in the Cartesian diagram, where greater strength than weakness, and greater opportunities than threats. Therefore, the fertilizer business in the District Tigalingga need to apply through an intensive strategy, namely market penetration and market development . Alternative development strategy can also be applied through the results in Table 4.5 SWOT Matrix fertilizer business in the District Tigalingga , is the strategy of the S-O, including: (1) penetrate the market (2) Maintain a good relationship with the customer. The strategic alternatives designed for business development and fluency in the distribution, so as to increase the volume of profit and can survive in the fierce competition