| dc.description.abstract | Enterprises fertilizer in the District Tigalingga is one of the businesses that
are very promising , because there are still many areas around which serve as
agricultural land, it is a very lucrative opportunity if it can be put to good use, but
behind it they found some obstacles, therefore the effort fertilizer should be able to
apply appropriate business development strategies in order to maximize the
strengths and opportunities and to minimize weaknesses and threats facing
megendalikan.
Formulation of the problem in this research is to find an alternative strategy
for the proper development of business in the District Tigalingga fertilizer, which
can be used as input for entrepreneurs in the continuity of the business.
Metode yang digunakan dalam penelitian ini adalah metode penelitian
deskriptif dengan pendekatan kualitatif. Data penelitian diperoleh dari wawancara,
observasi, studi dokumentasi, dan studi kepustakaan. Informan penelitian berjumlah
10 orang, yaitu 4 informan kunci dan 6 informan utama. Teknik analisis data
menggunakan analisis deskriptif kualitatif dan analisis SWOT.
The results showed the fertilizer business in the District Tigalingga are in
quadrant I in the Cartesian diagram, where greater strength than weakness, and
greater opportunities than threats. Therefore, the fertilizer business in the District
Tigalingga need to apply through an intensive strategy, namely market penetration
and market development . Alternative development strategy can also be applied
through the results in Table 4.5 SWOT Matrix fertilizer business in the District
Tigalingga , is the strategy of the S-O, including: (1) penetrate the market (2)
Maintain a good relationship with the customer. The strategic alternatives designed
for business development and fluency in the distribution, so as to increase the
volume of profit and can survive in the fierce competition | en_US |
