Strategi Pengembangan Bisnis Kolam Pancing Anom Asri di Tanjung Anom

Abstract

Anom Asri Fish pond is a natural fish-pond in beautiful located on Jalan Tanjung Anom, Gang GPDI, No. 9 Deli Serdang with a special fish-system applicative that established ± 9 years already. Since existed growth in fish-pond work urged any fish-ponds to chase in competition, so Anom Asri should adopt there a properly business development strategies in field mainly in kept survival in dealing with business competition today. The objective of this study is to determine a smart business strategy for development on the fish-pond. This study is descriptive research with qualitative approach. Data was taken by interview, observation, and library research. In analyzing the data, there adopted SWOT analysis, the informant to this research involved 7 people, there is 1 key informant and another 6 mainly informant that has been taken incidental. The result indicated that smart strategies is highly required to adopt in developing a fish-pond business for running well such as an aggressive strategy there exploit all strength for them and there also should employ it optimally.