Penerapan Strategi Bauran Pemasaran pada PT Asuransi Jiwasraya Medan

Abstract

In marketing it's products PT. Asuransi Jiwasraya Medan require particular marketing strategy marketing mix strategy that Product strategy, price, promotion, place, people, processes, physical evidence. problems faced is the income PT. Asuransi Jiwasraya Medan has increased every year PT. Asuransi Jiwasraya Medan field should maximize it's strategy of increasing the number of sales in order to compete with other insurance companies therefore need a good marketing strategy to increase sales in order to obtain optimal results. This study aims to determine how the application of marketing mix strategy that has been implemented by PT. Asuransi Jiwasraya Medan in marketing their products. marketing strategy that is focused on strategy product, price, promotion, place, people, processes, physical evidence. This form of research uses descriptive method with qualitative approach with the intent described the events or facts contained in an object of research by conducting interviews and observations and then analyze the data obtained from the test site and then compare with theories. From this study it can be concluded that the overall implementation of the marketing mix strategy adopted by PT. Asuransi Jiwasraya Medan has implemented a strategy product, price, promotion, place, people, processes, physical evidence. good enough and an increase in sales from 2011 to 2014, but it is still there are some things that need to be addressed in order to increase sales more optimally such as the installation of banners and billboards in places of strategic, more often hold marketing directly in the shopping mall and the center and also the process of claiming insurance are to be faster so that customers do not wait too long.