Perencanaan Bisnis pada Toko Dodol Ria Tanjung Pura untuk Menghadapi Persaingan Usaha

Abstract

The people needs for living are no limid and continued to rise. It is certainly must be completed as a whole. The people began to realize that the importance of searching some efforts to fulfill their needs. They have to do a business activity, it is one of the manner to increase their income. But in running a business activity, it is not escaped of the competition in trading market among entrepreneurs. There fore they have to make a business plan correctly to begin their new business, so it can make their business can be survived in the strict competition circles. This research has purpose to fine out the problem of Ria Dodol Strore’s Business Plan to Face The Competition of Trading Market in Tanjung Pura. In this research involves methods. They are the qualitative method by descriptive approach. The data collection method is used for observation, interview, literature and documentation. The techniques of data analysis is used SWOT analysis. By SWOT analysis, we can find the strength, weakness, opportunity and threat of business that can increase product and getting high profit. And for this research had been interviewed for fifteen informans. The result of the research showed that the strength from Ria Dodol Store’s quality and kind of variant products. And this research had kwown that the owner got some difficulties to find materials of the variant products.