Pengaruh Iklan Speedy Versi Ahmad Dhany terhadap Keputusan Pembelian Konsumen (Studi pada PT Telekomunikasi Indonesia,Tbk Witel Sumut Barat)

Abstract

Advertising is one of the common components of the marketing mix used by the company. Advertising is the use of paid media by a seller to communicate persuasive information about the products (ideas, goods, services) or the organization as a powerful promotional tool. Purchase decision is a decision made by consumers, both individual and organizational buyers through a similar mental process in deciding what products and brands will be purchased. The study is titled "The Effect of Ad Against Speedy Version Ahmad Dhani Consumer Buying Decision on PT Telekomunikasi Indonesia, Tbk. Witel Sumut Barat". This study aims to determine the effect of Ad Against Speedy Version Ahmad Dhani Consumer Purchase Decision. The population in this study is the speedy customer wifi in February- March two thousand thirteen. The samples taken at random (random). Data collection techniques used in this study is t he use of primary data collection by distributing questionnaires to customers and collecting secondary data through library research and documentation. Techniques of data analysis in this study uses quantitative methods to examine the effect of the independent variable (X) on the dependent variable (Y) using simple linear regression with the help of SPSS software. then the result is a significant difference between advertising and consumer purchase decisions.