| dc.description.abstract | This study entitled “Business Strategy To Obtain Competitive Advantage
Using SWOT Analysis Method (Study At Iga-Iga Bakso Mas Elo Jalan Marelan
Raya Medan). Aim of this study to analyze internal external factors and determine
the right business strategy to obtain competitive advantage of Iga-Iga Bakso Mas
Elo Jalan Marelan Raya Medan.
In this study, The method used is a qualitative descriptive method. Data
were obtained from observation, interview and study of literature. Analysis tools
is using IFAS Matrix, EFAS Matrix, SWOT Diagram, and SWOT Matrix.
The results showed that Iga – Iga Bakso Mas Elo using product strategy
and best customer service strategy. Business strategy used is quite good but still
need to be evaluated on a more appropriate strategy for the development of more
Iga – Iga Bakso Mas Elo. Based on SWOT analysis, Iga – Iga Bakso Mas Elo to
obtain competitive advantage should be used aggressive strategy or SO strategy.
It means, Iga- Iga Bakso Mas Elo can use strengths to take advantage of
opportunities. | en_US |
