| dc.description.abstract | Growing interest in public purchasing of car affect competition between
companies selling their cars in attracting buyers. One of the efforts the company
do to face the competition is doing a sales promotion. Sales promotion activities
by the company may seek an increase in sales by influencing purchase decisions
of potential customers .. Sales promotion is any deals or short-term incentives that
directed to the buyer , retailer or wholesaler and designed to gather a specific
response and immediately .
This research aims to determine the effect of sales promotions on
purchasing Toyota Avanza at Auto 2000 Gatot Subroto, Medan . Forms of sales
promotion such as cashback and free accessories are usually taken into
consideration in the decision to purchase a car . Purchasing decisions is the
process of decisions and actions of people that involved in the purchase and use
of the product
The population of this research is the buyer of Toyota Avanza . Samples
take as much as 75 respondents using sampling technique. Sampling technique
that has been used is purposive sampling. The data collection is done by
distributing questionnaires to respondents who are buyers of Toyota Avanza .
The result of research used partial significant test (t test) showed that the sales
promotion of positive and significant effect on purchasing decisions Toyota
Avanza with the value of "t" count > “t” table is 4,041> 1,992 and significance
0,000> 0,05.
Based on calculations obtained determinant coefficient R value of 0,428 (42,8%),
which indicates that the relationship between sales promotions and purchasing
decisions were fairly closely. Rated R Square of 0,183 shows that 18,3% variable
purchase decision can be explained by the variable sales promotion. | en_US |
