Pengaruh Penempatan Alat Peraga kampanye di Transportasi Umum Dengan Pilihan Para Pemilih Dapil III (Kecamatan Medan Baru, Medan Petisah, Medan Barat, Medan Helvetia) DPRD Kota Medan pada Pemilihan Legislatif 2014

Abstract

Developments in the implementation of campaigns by candidates growing. One of them is the use of public transport as a media placement campaign props, in order to attract the attention of the public to vote for the candidate. This study aims to find out is there any influence on the placement of props on public transport campaign against voters' choices of society DAPIL III. Although listed in the electoral district DPT is not as much as other constituencies, but subdistricts in the district of Medan Petisah become part of the electoral district III included in the district that met the many activities in the city of Medan, with public transport in traffic is also a major factor of hectic activity in this area. The theory used in this study is the Campaign Models and Voter Behavior. The population in this study was a community Electoral District III as many as 293 927 people. To calculate the number of samples used Taro Yamane formula with 10% precision and 90% confidence interval of the obtained sample of 100 people. Location research in dapil III (District of Medan Baru, Medan Petisah, Medan Barat, Medan Helvetia). While sampling technique using Multistage Random Sampling. The method used in this study is the correlation method. There are 2 (two) variables examined in this study, namely Campaign Models (X), and Voter Behavior (Y). Data collection tool used in this study was a questionnaire. The data were processed using tools (Statistics Package and Social Science) 20.0 for Windows. The hypothesis test using the correlation coefficient formula governance levels by Pearson Product Moment by SPSS 20.0, the result r = 0.419 with a significance of 0.000. To determine the effect of the power of the variables X and Y are used R2 of 17.6%, it means that the influence of props campaign against public voting behavior of the remaining 82.4% is influenced by other variables not examined in this study. Because of significant (two-tailed) was smaller than the alpha (α = 0.05), it indicates that the variable APK positive effect on voter behavior variables. It can be concluded Ha accepted the placement of props campaign on public transport influential in the choice of the voters in the electoral district III in Medan City Council Legislative Elections in 2014.