| dc.description.abstract | Developments in the implementation of campaigns by candidates growing.
One of them is the use of public transport as a media placement campaign props,
in order to attract the attention of the public to vote for the candidate. This study
aims to find out is there any influence on the placement of props on public
transport campaign against voters' choices of society DAPIL III. Although listed
in the electoral district DPT is not as much as other constituencies, but subdistricts
in the district of Medan Petisah become part of the electoral district III
included in the district that met the many activities in the city of Medan, with
public transport in traffic is also a major factor of hectic activity in this area. The
theory used in this study is the Campaign Models and Voter Behavior.
The population in this study was a community Electoral District III as
many as 293 927 people. To calculate the number of samples used Taro Yamane
formula with 10% precision and 90% confidence interval of the obtained sample
of 100 people. Location research in dapil III (District of Medan Baru, Medan
Petisah, Medan Barat, Medan Helvetia). While sampling technique using
Multistage Random Sampling. The method used in this study is the correlation
method. There are 2 (two) variables examined in this study, namely Campaign
Models (X), and Voter Behavior (Y). Data collection tool used in this study was a
questionnaire. The data were processed using tools (Statistics Package and Social
Science) 20.0 for Windows.
The hypothesis test using the correlation coefficient formula governance
levels by Pearson Product Moment by SPSS 20.0, the result r = 0.419 with a
significance of 0.000. To determine the effect of the power of the variables X and
Y are used R2 of 17.6%, it means that the influence of props campaign against
public voting behavior of the remaining 82.4% is influenced by other variables not
examined in this study. Because of significant (two-tailed) was smaller than the
alpha (α = 0.05), it indicates that the variable APK positive effect on voter
behavior variables. It can be concluded Ha accepted the placement of props
campaign on public transport influential in the choice of the voters in the electoral
district III in Medan City Council Legislative Elections in 2014. | en_US |
