Analisis Lokasi dan Harga terhadap Keputusan Pembelian (Studi Rumah Makan Lontong Malam HJ Lisa No 8F Medan, Sumatera Utara)

Abstract

This study aims to determine the influence location and price on purchase decisions at Lontong Malam Restaurant Hj.Lisa and analyze the most dominant factor in influencing purchasing decisions Lontong Night Eating Hj.Lisa. Population of this research is the consumer of Lontong Malam Restourant Hj.Lisa. The sample is 100 respondents was taken using probability sampling with sample random sampling approach. The data is estimated using Multiple linier regression. The result showed that the most influential variable is the variable location partially, and simultaneously the price and location has positif and significant effect on Purchasing Decision.