Pengaruh Insentif dan Motivasi terhadap Kinerja Driver Go-Car di Kota Medan

Abstract

The current economic development in Indonesia is characterized by rapid industrial growth. The taxi business has also recently undergone a change in its business model by changing to an online (online) model. PT. Gojek Indonesia as a service provider cooperates with Go-Car driver partners as a transportation provider. However, recently the development of this business model has caused problems with protests from PT. Gojek Indonesia. The main reason is a decrease in income, where part of the driver's income is obtained from incentives as a driver partner of PT. Gojek Indonesia. What's interesting is, this motivates driver partners who initially made this job a side job, to become a permanent job and a source of income. The purpose of this study is to analyze how incentives influence the performance of Go-Car drivers in Medan, to analyze how motivation influences the performance of Go-Car drivers in Medan, to analyze how incentives and motivation influence the performance of Go-Car drivers in Medan City. The research method used is quantitative research. The population in this study were Go-Car drivers in Medan City (Kec. Medan Kota, Medan Baru, Medan Johor, Medan Selayang and Medan Tembung). This study uses a sampling technique with purposive sampling method. The number of samples in this study were 100 respondents. This study uses 2 types of data, namely primary data and secondary data. The data analysis technique in this study uses multiple linear regression analysis. The results of this study indicate that, firstly, there is the effect of incentives on the performance of Go-car drivers in Medan City. Second, there is the influence of motivation on the performance of Go-Car drivers in Medan City. The third is the influence of incentives and motivation on the performance of Go-Car drivers in Medan City