Analisis Strategi Bisnis Jasa Transportasi CV Simpati Taxi Medan

Abstract

The title of this research is “Analysis Business Strategy CV. Transportation Services. Simpati Taxi Medan”. The background of this study is the high mobility of people from one place to another in a personal as well as business activities have led to higher demand for transportation services, the businessman saw a lucrative business opportunity so that competition between companies is becoming tougher transport services. This needs to be anticipated by implementing policies so that the business of business strategies to survive and thrive and be able to meet the demands and wishes of the service users. In this paper the method of research is descriptive qualitative research is which describes a situation or event that is systematically and accurately. The purpose of this study is to determine the business strategy adopted in the company based on the SWOT analysis diagram, EFAS, IFAS, the results showed that the Internal and External Factors CV. Simpati Taxi is in quadrant II, namely diversification strategy despite facing a variety of threats, companies have an advantage in competing. Based on the analysis conducted, the conclusions that can be achieved through this paper is appropriate strategies are implemented by ST strategies SWOT analysis matrix, that must be prioritized by CV. Simpati Taxi Medan in the face of fierce competition, namely the implementation of the strategy and market development market penetration where the tying goal setting organizations internal and external forces, and the absence of strategy formulation in a certain way in order to achieve the goals that the main objective will be achieved.