Strategi Pengembangan Bisnis Family Doorsmeer di Jalan Sisingamangaraja Pematang Siantar

Abstract

The population of vehicles are numerous and increasing the interest of consumers using vehicles encourage service or also service supporting the improvement of land vehicles perlahan- muncul and developing world.The advent of the services as doorsmeer service or business of laundering vehicles can help clean vehicles and give an advantage to the owner ' s business.Family doorsmeer is one of the types of businesses that are on the sisingamangaraja nh pematangsiantar that moves in the field of services laundering vehicles.Family doorsmeer need an appropriate strategy to run and supervises the effort. The SWOT analysis is done to make it easier for Family Doorsmeer supervise and control to evaluate the strategies adopted. These studies look for internal and external factors on Family Doorsmeer i.e. strengths, weaknesses, opportunities and threats in a formulation that is used for the development of business activities of Family Doorsmeer. Research methods a descriptive qualitative approach uses. Data collection techniques by conducting interviews and observations in the field. The determination of the strategy on Family Doorsmeer using internal and external factors of SWOT analysis. Family Doorsmeer has some powers, among others: a strategic business location, a quality service, the source of the raw materials that are easy to come by. As for the weakness that is owned by the Family Doorsmeer include has no hydraulics, no promotion and absence of generator in case of power outages. In addition, the strengths and weaknesses of Family Doorsmeer also have some opportunities and threats. As for the opportunities that are owned by the Family Doorsmeer is the availability of the people's business credit (KUR) and opportunities the growing number of vehicles. While the threat that belongs to the Family Doorsmeer is the number of new competitors and the emergence of sophisticated machinery replacement doorsmeer regular or conventional tools.