| dc.description.abstract | Have a viable business in the running of a business is the right way to
achieve business goals. Business crackers is pick the food business very good
business prospects. Crackers or snacks business is growing in the city of Medan.
The purpose of this study was to determine the feasibility of the business in terms
of non-financial aspects, divided into aspects of the market, management and
organization, technical, socio-economic, cultural, and environment to determine
the feasibility of a business that is run at UD. Marendal Sejati Gg. Sejati No.8
Medan.
In this study, the method used is descriptive method with qualitative data.
Data were obtained from observation, interviews and literature study. Informants
in this study were divided into two groups, namely the determination of key
informant informant using the purposive sampling cracker factory owner UD.
Marendal Sejati and key informants using accidental sampling the UD employees.
Marendal Sejati.
Based on the results of field research conducted shows that non-financial
results, business processing UD crackers crackers Company. Marendal Sejati is
feasible. However, the company should make improvements to the management
of environmental aspects in order not to cause unrest amongst the local
community by creating a place for sewage treatment plants along the channel in
order not to pollute rivers used by people around. | en_US |
