Analisis Pengaruh Kualitas Jasa terhadap Peningkatan Jumlah Konsumen (Studi Kasus pada Pelanggan Pangkas Pria Ocean Binjai)

Abstract

The efforts made by businessmen no longer monotonous engaged in manufacturing, sales services currently has customarily done. In contrast to the manufacturing business, service business entrepreneur in not much is required to issue a lot of costs in order to be able to manufacture a product. In service businesses more employers required to do a lot of innovation, as service businesses is the Act or acts that can be offered by one party to the other party, that is essentially intangible and does not produce physical ownership of something. The purpose of the research conducted by the researchers is to analyse the dimensions of the quality of service being comprises reability (reliability), responsivenses (response), emphaty (empathy), tangibles (forms/places), assurance (assurance). To know the influence of the quality of services to an increasing number of business customers Trim men's Ocean at Jalan Gatot Subroto, Binjai. Research methods used in this study is a research method of quantitative approach with associative. The Data used are the primary data and secondary data. This research uses research data for 3 months. Hypothesis testing is done using the t-test and F-test, with the level of significance (α) 5%. Data analized using the software SPSS statistical data processing namely 17.00 for windows. Significant influence between the quality of services to an increasing number of customers in the Barbershop men's Ocean City. An increasing number of customers on a men's Barbershop Ocean Binjai is influenced by the quality of services amounted to 68.7% and 31.3% are influenced by other factors. This indicates that the hypothesis of research quality service alleged effect on increasing the number of customers in the Prune Man Ocean Binjai is proven