| dc.description.abstract | The efforts made by businessmen no longer monotonous engaged in
manufacturing, sales services currently has customarily done. In contrast to the
manufacturing business, service business entrepreneur in not much is required to
issue a lot of costs in order to be able to manufacture a product. In service
businesses more employers required to do a lot of innovation, as service
businesses is the Act or acts that can be offered by one party to the other party,
that is essentially intangible and does not produce physical ownership of
something.
The purpose of the research conducted by the researchers is to analyse
the dimensions of the quality of service being comprises reability (reliability),
responsivenses (response), emphaty (empathy), tangibles (forms/places),
assurance (assurance). To know the influence of the quality of services to an
increasing number of business customers Trim men's Ocean at Jalan Gatot
Subroto, Binjai.
Research methods used in this study is a research method of quantitative
approach with associative. The Data used are the primary data and secondary
data. This research uses research data for 3 months. Hypothesis testing is done
using the t-test and F-test, with the level of significance (α) 5%. Data analized
using the software SPSS statistical data processing namely 17.00 for windows.
Significant influence between the quality of services to an increasing
number of customers in the Barbershop men's Ocean City. An increasing number
of customers on a men's Barbershop Ocean Binjai is influenced by the quality of
services amounted to 68.7% and 31.3% are influenced by other factors. This
indicates that the hypothesis of research quality service alleged effect on
increasing the number of customers in the Prune Man Ocean Binjai is proven | en_US |
