| dc.description.abstract | Change the behavior patterns of indonesian people bring the impact and so
shift the function of coffee shop.At first coffee shop be a place for tea or coffee
and ate a light meal but now coffee shop was also used as a place of assembly,
sociable and others.It is used for music coffee as the business of business.In this
research the use writers price, the location and lifestyle as the independent
variable that will be examined how does that of the decision of a purchase.
This research aims to analyze and test the extent of the influence of price,
location and lifestyle of the purchasing decision. Retrieval method that is used is
the Accidental Sampling. The sample in this research is 97 people
respondents.Methods of analysis used is the method of quantitative analysis that
includes a test of validity, reliability test, test the assumptions of multiple
regression analysis, classical, hypothesis testing through the test of t and F-test, as
well as analysis of the coefficient of determination.
Data which has filled test validity; test reliability and test assumption
classical tillable thus producing the regression equation is as follows :
Y = 14,741+0,09X1+0,107X2+(-0,123)X3+e
Where variable decision purchase (Y), price (X1), location (X2), and
lifestyle (X3). The testing of hypotheses test using T show that price, location, and
lifestyle influential insignificant of the decision purchase. Through test F can be
known that prices, location and lifestyle influential insignificant of the decision
purschase. A coefficient of determination seen on adjusted R Square of 0,043
show that 4.3% variable decision purchase can be explained by variable price,
location, and lifestyle the remaining 95,7% described by variable another not
investigated in this research. | en_US |
